Business Logo

Business logos are for any business that wants to present a professional image and work on establishing customer recognition. Your logo works for you on your business cards, business stationery, invoices and receipts, and, of course, your advertising. If you have a web site, your logo should be on every page of your site. Many business people also feature their logos on any promotional materials they hand out, such as mugs, calendars, and key chains.

A good business logo helps your customers remember your business and many people remember images better than they remember words.

Business logo design is fairly simple with all the graphics software programs available, and if you don't have the time or inclination to do it yourself, there are many logo designers or logo companies that would love to do this for you.

A business logo has to be simple. Simplicity makes a logo easy to reproduce and makes it easier for customers to remember and recognize. Limit the number of colours in your logo. It has to have some relevance to your business.

Colours are powerful. Different colours have different associations and can present powerful messages in themselves. Red, as we all know, is seen as fiery and energetic. But what about brown? No matter how much you like a particular shade, it may not be a good choice for your logo design.

Your business logo has to be scalable to suit all your promotional needs. The logo you choose has to look good on a business card, on a brochure, and on the side of a bus, for instance. Complicated logo designs don't scale well.
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