Logo Examples

If you think that crafting text based trademarks is easier than creating image based emblems, then you are wrong.

If you want your emblem to be successful, then follow the below mentioned dos and don'ts so that it does not end up making the same mistakes that others have.

1. Make sure that the text is legible:

For simple text logo designs, the central focus should be on the script that is used which is why it is important to use font styles that are easily understandable. If the customers are unable to understand the trademark in less than 15 seconds then they will never be able to memorize it.

2. Use small symbols or effects to make the brand mark interesting:

Text emblems tend to get a little boring which is why it is important to use symbols or effects to make the brand mark interesting. You can use small symbols to substitute some of the letters in the symbol for example if you are designing a monogram for a restaurant then you can use an image of a spoon or a fork for the letter I or a plate with noodles if it is a Chinese restaurant. That will make your trademark interesting and memorable. You can also use different type of effects in the business mark like the 3 dimensional effects if your business is related to technology or the origami effect if your trade is targeted towards kid. The main idea is to use small icons or images to make the brand mark unique and distinct through creativity.

3. Make sure that font type compliment the business nature:

If you are designing an emblem for a corporate company, then it must look professional and formal. Use font style accordingly. If you use scripted fonts in this case, then the monogram will look really out place. For a corporate company, you should use fonts that are thick and bold which will represent professionalism and proficiency. So, make sure that the font style that you choose should be complementary to the business nature.

Don'ts:

1. Do not use big images with the text logo:

Every logo must have only one central focus. If there is more than one central focus in the picture, then the design becomes complicated and difficult to memorize. For that it is important to avoid using big images in the business mark. If you want, you can use small icons and images like mentioned above.

2. Do not use more than 2 different font styles or 3 different colors:

While creating a text logo, it is important to keep it sophisticated and simple which is why it is not advisable to use more than 3 different font styles as far as text is concerned and not more than 3 different colors as it will make the design complicated and tacky. Some great text logo examples of all time consist of simple fonts and minimal colors which make it interesting and memorable.

Company Logos And Names

Logo designs are typically a visual representation of a graphic or text or a combination of both that provides a unique identity to a company and its products. Logos help to create a visual recognizable identity for a company that effectively contributes to the company's branding.

With the wide artistic possibilities, logo designers often become too enthusiast in creating a company logo design that actually fails to meet the purpose. An extremely abstract art, or a very complex illustration is often not a good example of a logo though they might be considered as a good art if considered from the perspective of a general artwork and not a logo. A logo design should be well thought out, with factors like usage, application and the nature of the company being kept in mind. These few simple tips will give you a grip on the job and even when you get a professional logo design firm to do your logo, you will know what exactly to ask from them.

Primary Identity for your Business

A company logo design creates the primary identity of your business and it should be designed in a way to represent the attitude and nature of the business in the best possible way. A logo designs should not be "dated" and should always have a fresh and contemporary look. Also while deciding on the logo you should consider where and how you are going to use it. Depending on the various mediums on which you are going to put the logo, the color and nature of the logo should be chosen. Also, a logo design can have a long term cost impact, for example having a four color logo can cost very high when you need to print it on your business cards and corporate stationary. Logo design is one of your most important business decisions that are sure to have a great impact on your business for its lifetime.

Simplicity is the Key

Do not go for a complicated design, always remember a logo is not a piece of art but it is a symbol for your corporate identity. Complicated designs are difficult to remember and are not easily recognized. Also, if you ever require a miniature version of your logo, say to put on some gift items like pen or coffee mug, it will loose the clarity and look like a colored blob.

Use Less Colors

Even if your logo design company does not charge you more for using more colors, always restrict your choice to a maximum of three colors. Using more colors can make the logo look good on the web but how would it look when you are sending a fax with the logo in black and white? Besides, the more colors you use for logo the more will be your printing cost.

Use Regular Fonts

Though some fancy fonts might look good on your company logo try to keep your font choice as close to the regular fonts that are commonly available. This makes commercial reproduction and reprint of your logo much easier even if you are using a different printer than the one who actually printed your logo when it was created.

Logos And Names

If you are putting up a business, it is important for you to make a wise decision in regards to the name and promotion of your company. This also holds true when deciding about a lawn care logo that your company will go with. The reason why the logo plays an important role in your business is because it will help attract more people to become your customer.

Sadly though, there are a lot of business owners who feel like marketing is not a big part of their company. This is where they are wrong. Marketing is perhaps, the most important part of making a business succeed. The reason behind this is if you have not done a great job marketing or promoting your company and your services/products, you will not be able to attract any customers.

When it comes to choosing the right lawn care logo and name for your business, it should be something simple, easy to remember, and can easily be associated with your industry. This is so people can easily remember your company once they require your services.

You will need a logo so that you can place it on your business card or some other form of advertising such as flyers, postcards, or newspaper ads. Once you have a business card, you can drop it at car dealerships, local restaurants, or wherever there is good public traffic.

Aside from placing the logo on your business card, you can also have it printed on corporate items such as shirts, mugs, pens, and caps that you can give out to your customers. You can also ask your employees to wear the shirt bearing your logo and business name as a uniform so that people can see your company's branding when they interact with your employees.