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Chrysler was once one of the largest in the industry in car production. It was one of the most innovative in terms of influencing the way engineering was done in the future and, though it had many highs and lows, the big mark it made in the automobile industry is how it set the bar for the way cars should be produced for many years to come. A look into the history of Chrysler will help to understand why Chrysler was so successful. Chrysler was founded by William Chrysler in 1925. William Chrysler, originally was part of Maxwell Motor Company, but was eventually named the founder of the new Chrysler Corporation. The first Chrysler vehicle made its appearance in 1924. It was designed with many new features that were non-existent at that point in time for most vehicles. These features include carburetor to filter the air and fuel that goes into the engine. Another feature is the compact engine, which allows the engine to be more efficient when drawing from the air and fuel available. Full-pressure lubrication allowed the engine to live much longer when combined with the oil filter, which was also provided. Another invention that was among the first of its kind was the four-wheel hydraulic brakes. In automobiles today, other than the accelerator which forces the car to move, the brakes are the most important aspect in a car. Without brakes, the car is unable to stop, but Chrysler Corporation knew that there had to be a way to make stopping the car easier and came up with hydraulic brakes. If it wasn't for Chrysler, automobiles may not have ever been an important necessity to people. Another first for the world of automobiles provided by Chrysler was the ridged rim for wheels. The purpose of the ridged rim was to keep a flat tire from falling off the wheel. Safety is a very overlooked part of automobile mechanics and, while it still may not be an important aspect for many people, it was for Chrysler and it is another widely used invention for automobiles. Chrysler is the producer of many very famous car brands, most notably Plymouth and Dodge. Chrysler sorted the brands by price and usefulness. Plymouth was meant for the lower priced cars, while DeSoto and Dodge were for higher quality vehicles. Chrysler released a brand for trucks called Fargo, as well. By the 1950s, Imperial was known as the top automobile available in Chrysler, and not long after that, the Plymouth Valiant took the top spot. Shortly after the Plymouth Valiant made itself known as the leading automobile in the Chrysler industry, DeSoto was discontinued. Eventually, Plymouth managed to acquire a new model called Jeep, thanks to a partnership with AMC dealers. Jeep went on to be another one of the top car models. Plymouth managed to stay very strong through the 1990s, but in 2001, Plymouth was discontinued as well. By the 2000s, the company had three of the top car models world wide in Dodge, Jeep, and Chrysler. In 2009, the Ram was another created model, which is a branch off of the Dodge model.