A corporate logo design may look simple enough but there are many factors that go into creating a professional looking corporate logo design. Before creating a company logo, designers consider a few factors. This factors wold include the history of the company, the industry the company is in, what kind of feel the company would like to portray and in what direction the company is pursuing.
Colors :The use of colors in a logo says a lot about the company. A solid color suggests stability while a strong color suggests aggressiveness, but it also depends on what color is used.
Blue seems to be a favorite color for tech firms, e.g. Dell and Intel. These logos suggest a sense of clarity and focus. Of course, the clean logo text design also plays a part in portraying this.
Certain colors are considered taboo when it comes to certain industries. For example, a dental logo design would usually not include the color red or brown. A corporate logo design for a dental clinic would probably aim to give out a sense of cleanliness in a pain-free environment. As such, the use of the color red, which is usually associated with blood, pain and suffering, would not be recommended.
Instead, white, green, blue with a hint of gloss are usually the colors preferred when designing logos for the dental industry.
Another thing you have to consider when selecting colors or color combination is how the logo will look on different mediums. 30 years ago designers did not have to factor in the internet as a display medium. However, times have changes and the internet has become the main medium display.
Shape And Design :Using a familiar shape or design is important in a logo creation because it helps a person easily identify a logo. The Target logo hits the mark when it comes making the best out a simple combination of shape, design and color. It is easy to spot and the design can be easily associated with the store without the help of any text.
The automotive industry leads the way when it comes to easily identifiable logos. Just look at logos from famous automotive marques such as Mercedes, BMW, Audi, Toyota and Volvo. And amazing thing is those logos look good on vehicles and a computer screen even without the help of color. That is an achievement in itself.
Text :Using text or text abbreviations in a corporate logo design makes it even easier to identify a logo and this strategy is mainly used in the fast food industry. You need not look further than KFC and McD. The thing about text-based logos is that people do not even need to know what the logo looks like to remember it.
Combination Of Elements :Sometimes you only need one element to make a logo memorable, as with the case of many automotive logos. But there might be circumstances whereby a combination of elements is needed to bring about the intended results.
