Famous Company Logo Designs

Why are logos so important? Think of some of the most famous company logo designs of our time. Nike is a good example, but what does that internationally recognized "swoosh" symbol coupled with a graphically enhanced depiction of the company name really do for Nike? A logo is a starting point for any form of communication in which the company engages. All marketing materials incorporate the company's identity. All advertising incorporates the company image. All promotional materials incorporate the company logo. You see the Nike swoosh on shirts, sweatshirts, hats, key chains, and a host of other promotional stuff that has nothing to do with Nike's core business: shoes. Nike can now use the "swoosh" symbol without the name and people all over the globe know its Nike. How powerful is that? Assuming your company has a positive image; mere recognition of the symbol is enough to get the job done. If it's from Nike it's got to be good no need to read.

Logos Convey the Image of the Company

Nike is a great example of a company that illustrates how company image and logo relate. Today most people think Nike and they have positive thoughts but in the not too distant past Nike got caught up in a bit of a scandal over the child labor practices in some of their international manufacturing locations. For those who were aware of this issue, the Nike logo now evoked negative images. But as many great companies do in the face of trouble, Nike responded and responded effectively. Today most people see the child labor issue as ancient history and once again the image conveys positive images.

In today's economic climate, banking logos provide more examples of how a company's overall image and its logo are intertwined. When banks like Bank of America and Chase were increasing credit lines and credit offerings, we all loved them. Spotting the BofA flag logo evoked a positive response. But if you've had your interest rates raised by these banks, how do you feel now when you see their identity? The learning point is the greatest identity in the world will not help a company with a negative public image improve that image. Let's talk about a few other famous logos and see what we can learn from them.

Famous Company Logos: FedEx, Apple Computer, and McDonald's

Apple is one of the few logos that never included the company's name. It is a rare, pure symbol only logo. Today, the Golden Arch symbol no longer needs to include the name "McDonald's" for brand recognition, but it didn't start out that way. FedEx is an example of a words only logo. The name FedEx is graphically enhanced with color, contrast, and box shapes. Some might argue that the enclosed box is actually a symbol. What we can learn from these three is that they all share common characteristics.

Common Design Characteristics

The characteristics that made these corporate logos famous can be summed up in a single word: simplicity. The value of simplicity is that it breeds functionality. All three of these logos are completely functional. They can be enlarged or reduced and reproduced in black and white without any impact on the message they convey. The evolution of the Apple logo illustrates this point. This image originally appeared with layers of different colors, but this limited its functionality. When the logo appeared on the cover of some Apple laptops, it just didn't look good.

Company Logo

There are tons of logos revolving cyber space without an actual identity. Easily forgotten logos overcome the intention of its creation. You need a logo that is intelligently designed to get notice. A logo is a formally registered symbol of an organization. Regardless of your type of business, create a company logo design specific for your company’s corporate identity needs as well as attitude of your company.

Company logo design is one of the most significant stages in building brand consciousness for your customer. A good logo design can prove to be the perfect result to the brand building process. Your logo plays a fundamental role in creating a good first impression so it is imperative that your logo reflects your business envision. Powerful company logos bestow your business an air of professionalism.

Why is a company logo design so important? Competition is boisterous in today's economy. Business owners, small and large, need to be trustworthy in order to postulate with existing industry leaders and increase market share. We have seen time and again how a poor or inappropriate logo can work negatively on a company's public relations and sales. A company logo design should be unique, memorable and simple as it captures mind share in an instant. If properly used, will allow you to create your brand and effectively market your product or service. A good company logo design produces an enduring impression on its potential customers instantly reminding them of what the company sells, does, and or stands for.

Company logo design is believable the most crucial element in your businesses. It is considered to be the tool, which gives the first impression of a business. A logo will help your company to represent it in the most recognizable way on the modern-day market. It helps to create the primary identity of your business and it should be designed in a way to represent the attitude and nature of the business in the best possible way.

A company logo design is used for varied intent like in business cards and corporate stationery, websites, signage etc and in each of these you would require a different size of the logo. Your logo design will become a concentrate of what you offer, your history and your philosophy. Everyone knows the logo of Nike, the Macintosh Apple or the McDonald's, etc. They are simple signs but very effective statements for the companies they stand for.

Is your company's logo design the first image that comes to your customers mind? If not, then you need to communicate with your customers that your company is more credible and professional with a unique logo. Your new company logo design will inspire confidence and brand loyalty in the eyes of your customers. A great logo can lure possible customers and is the ultimate "first impression" for your business. A unique logo creates loyalty from your customers, brings your business credibility, and upholds your identity within the logo itself.